The Client

We probably do not need to introduce HSBC to many of you. Many of you will be well aware of their services and what they do. So to have a global brand like them, with their heritage and gigantic customer base, reach out to us for a one-off shoot was deeply satisfying. They asked us to highlight their approach to supporting their clients and customers, and we duly obliged.

The Brief

This specific photoshoot highlighted the relationship between Sam, one of the UK’s youngest tenant farmers, and Jon, Sam’s HSBC business banking manager. At the time, Sam had just received a loan to grow his herd of cattle. Aren’t cows adorable?

We were tasked with the following:

  • Capture the great relationship between HSBC’s business banking managers and their clients.
  • Show how HSBC differentiates themselves from other banks by highlighting the rapport they build with their clients.
  • Produce a library of images that they could use across various marketing materials. HSBC identified us specifically because of our signature natural style and the approach we use to capture imagery.

Our Process

We won’t be the first agency to write this, but the turnaround for this shoot was tight. This is the reality of working with external clients. We have learned through the years that we need to adjust to their timeframes, which is cool, but obviously, it takes some adjustment. Anyway, the business banking manager was only in the area on a specific day, so we had to do some planning!

Sam, the farmer, wasn’t particularly comfortable in front of the camera so we did what we could to make him feel as comfortable as possible, and to try and pretend we just weren’t there. That’s a tough ask given that Dan is well over 6 foot tall. But we managed it.

Once sufficiently relaxed, we snapped a collection of great shots of Sam in his usual working environment, resulting in some very natural looking imagery!

We also got stuck in and captured some images of Sam’s herd and the surrounding areas of the farm to really capture the essence and beauty of the location we were shooting in.

On top of this, we captured a variety of portraits of Sam and Jon to really showcase their close working relationship.


At the end of the job, HSBC were given a library of images that they could use for a variety of marketing purposes. These images were submitted internally and have been used across their different media platforms and channels.

As we always like to do, we provided a wide variety of images, ranging from Sam’s herd, the setting, and portraits of Sam and his business banking manager together looking all smiley.

Final thoughts

It was a pleasure to get our boots muddy and work with such a well-known brand like HSBC. We’re looking forward to future initiatives with them.

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