Concept

The Client

Concept provides brackets for facades within the construction industry. They have an interesting story and a lot of depth to their organisation. They very clearly stated that they needed more great imagery that could be used to show the world what they do via social media. Concept also said they needed to renew some of the images found across their website and in their printed catalogue. We looked at everything and concluded that we had to demonstrate their position in the market as a luxury brand more effectively. They work in a competitive space so it has never been more important to look brilliant.

The unique approach to their manufacturing process meant that we could get creative. Concept nicely branded their equipment with their logo, which was good for us. It is always great when companies like this maintain that level of detail because it gives us more opportunities to capture their products. We did some pretty cool experimenting with lighting and different angles to produce some epic content, if we do say so ourselves.

The Brief

Not only did Concept need some new creative imagery for the in-house team to use across their marketing channels, they also requested that we film a promotional video. We hung around with our cameras and watched them busy at work in the factory, watching the products being made and witnessing the final result. We followed this up with some photographs of their products, these were created with e-commerce in mind specifically with a white backdrop behind each product. Capturing the team at work and watching the staff interact in their natural habitat meant we really got our teeth into the essence of the firm, showcasing what they did best and the beauty of their products.

We were tasked with the following:

  • Create imagery and marketing that demonstrates their high-end, marketing leading quality.
  • Showcase the astronomically high standard of machinery used within the factory.
  • Capture branded kit within the context of promotional video and imagery.
  • Hone in on ‘behind-the-scenes’ content for bracket production specifically.
  • Present a library of images and a promotional video that could be used internally to spread the word about Concept’s unique and high-quality facades.

Our Process

For the shoot, we spent two whole days at Concept HQ (lovely sandwiches, by the way) capturing the footage we needed for the promotional video and taking lots of images of products. Frankly, we had a lot to capture in such a short space of time, and we were against the clock to ensure we had all the opportunities to make the shoot a success. To be honest, that’s the way we like it sometimes!

The world Concept operates in is fast, this meant that we only had a small window to get what we needed to be filmed and photographed. Our approach was to take a position of really emphasising the quality control Concept implemented to create their astounding products.

What we delivered

In the end, Concept received a massive bank of imagery and a golden promotional video that they were chuffed with. We have watched them use both across their channels, and we are really proud to see them embrace what we produced.

Final thoughts

Concept now has a wide range of imagery to work with that evidences many different layers of their business, including the manufacturing process, their team interacting, e-commerce photography, creative photography and, of course, an epic promotional video that we’re told their Nans really enjoyed.

We can’t wait to work with them again in the future!

Lets Talk

Whitebridge Industrial Estate, Stone, ST15 8LQ

03456 461810

studio@dissidentagency.com

Aston Marina Xcess Trading
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie nameActive

Who we are

Our website address is: www.dissidentagency.com

what personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

how long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

where we send your data

Visitor comments may be checked through an automated spam detection service.

providing your personal data to others

We may disclose data which you have supplied to us to our suppliers or subcontractors insofar as reasonably necessary.

In addition to the specific disclosures of personal data set out, we may also disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

retaining and deleting personal data

This section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

We will retain and delete your personal data as follows:

(a)    All data supplied will be retained for a reasonable amount of time, unless a written request to delete said information from our systems has been received from the user.

Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

amendments

We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

what rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a)   the supply of appropriate evidence of your identity.

We may withhold personal information that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes.

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

our details

This website is owned and operated by dissident creative agency.

Our registered office is at Unit 18a Whitebridge Industrial Estate, Stone, Staffordshire, ST15 8LQ.

Our principal place of business is at Unit 18a Whitebridge Industrial Estate, Stone, Staffordshire, ST15 8LQ.

You can contact us:

(a)    by post, using the postal address given above;

(b)    using our website contact form;

(c)    by telephone, on the contact number published on our website’s contact page; or

(d)    by email, using the email address published on our contact page.

Save settings
Cookies settings