For the shoot, we spent two whole days at Concept HQ (lovely sandwiches, by the way) capturing the footage we needed for the promotional video and taking lots of images of products. Frankly, we had a lot to capture in such a short space of time, and we were against the clock to ensure we had all the opportunities to make the shoot a success. To be honest, that’s the way we like it sometimes!
The world Concept operates in is fast, this meant that we only had a small window to get what we needed to be filmed and photographed. Our approach was to take a position of really emphasising the quality control Concept implemented to create their astounding products.