Werner Co Ladders

BOSS POD Platform Campaign Video and Imagery

The Client: Werner Co Ladders

Werner Co is a dominant force in the construction industry, renowned for their ladders and platform products. Their presence is ubiquitous on building sites and manufacturing facilities. When they approached us to create the campaign imagery and video for their newest product, the Boss Pod Platform, we were thrilled. Werner Co provided a detailed brief and examples of their previous marketing efforts, but they were particularly drawn to our unique style and creativity. They wanted this campaign to stand out from their past clean, clinical imagery and instead embrace a more gritty and relatable aesthetic.

The Client: Werner Co Ladders

Werner Co is a dominant force in the construction industry, renowned for their ladders and platform products. Their presence is ubiquitous on building sites and manufacturing facilities. When they approached us to create the campaign imagery and video for their newest product, the Boss Pod Platform, we were thrilled. Werner Co provided a detailed brief and examples of their previous marketing efforts, but they were particularly drawn to our unique style and creativity. They wanted this campaign to stand out from their past clean, clinical imagery and instead embrace a more gritty and relatable aesthetic.

The Brief

Werner Co’s brief included the creation of:

  1. Lifestyle imagery of the Boss Pod Platform in use.
  2. White background images with cutouts for their website, literature, and catalogues.
  3. An instructional video on how to set up the platform.
  4. An additional social media launch video that was fast-paced and suitable for promoting the new product on various platforms.

The Brief

Werner Co’s brief included the creation of:

  1. Lifestyle imagery of the Boss Pod Platform in use.
  2. White background images with cutouts for their website, literature, and catalogues.
  3. An instructional video on how to set up the platform.
  4. An additional social media launch video that was fast-paced and suitable for promoting the new product on various platforms.

The Process

1. Concept Development

Werner Co’s traditional approach involved clean, white background imagery. For this project, they wanted something different – gritty, relatable, and stylistic. We planned to deliver this through a combination of studio and on-location shoots, blending professional aesthetics with real-world application.

2. Location and Set Design

We shot the campaign across two locations:

– Our studio in Staffordshire for the lifestyle and instructional videos.

– An industrial estate with a large van to showcase the platform’s storage capabilities.

3. Selecting the Model

We enlisted Carl Chance, a social media influencer and skilled carpenter with a significant following. Carl’s authentic presence and practical expertise made him the ideal choice for this project.

4. The Shoot

The shoot involved a two-person team: a photographer and a videographer. Over the course of a full day, we captured:

– Lifestyle imagery of the Boss Pod Platform in action.

– Clean, white background studio images for catalogues and websites.

– An instructional video demonstrating the platform setup.

– A short, fast-paced promotional film for social media.

5. Delivering Unexpected Quality

Our goal was to elevate Werner Co’s brief beyond their expectations. By infusing our distinct style and creativity, we produced content that was gritty, relatable, and visually striking. This new approach resonated well with Werner Co, offering a fresh perspective compared to their previous campaigns.

Various concepts were explored, including modifying the cistern to provide visibility, but we found this approach unsatisfactory. Instead, we devised a dedicated rig that allowed the product to be displayed from every angle, with a focus on showcasing its features. We believed plumbers would readily understand the product’s purpose without seeing it in an actual toilet cistern.

The production involved intricate lighting, dramatic aesthetics, dynamic camera movements, and a model demonstrating the product’s installation in a quick, compelling manner. Alongside the video content, we generated still images that could be employed for social media, instructional guides, and step-by-step installation tutorials.

The Process

1. Concept Development

Werner Co’s traditional approach involved clean, white background imagery. For this project, they wanted something different – gritty, relatable, and stylistic. We planned to deliver this through a combination of studio and on-location shoots, blending professional aesthetics with real-world application.

2. Location and Set Design

We shot the campaign across two locations:

– Our studio in Staffordshire for the lifestyle and instructional videos.

– An industrial estate with a large van to showcase the platform’s storage capabilities.

3. Selecting the Model

We enlisted Carl Chance, a social media influencer and skilled carpenter with a significant following. Carl’s authentic presence and practical expertise made him the ideal choice for this project.

4. The Shoot

The shoot involved a two-person team: a photographer and a videographer. Over the course of a full day, we captured:

– Lifestyle imagery of the Boss Pod Platform in action.

– Clean, white background studio images for catalogues and websites.

– An instructional video demonstrating the platform setup.

– A short, fast-paced promotional film for social media.

5. Delivering Unexpected Quality

Our goal was to elevate Werner Co’s brief beyond their expectations. By infusing our distinct style and creativity, we produced content that was gritty, relatable, and visually striking. This new approach resonated well with Werner Co, offering a fresh perspective compared to their previous campaigns.

Various concepts were explored, including modifying the cistern to provide visibility, but we found this approach unsatisfactory. Instead, we devised a dedicated rig that allowed the product to be displayed from every angle, with a focus on showcasing its features. We believed plumbers would readily understand the product’s purpose without seeing it in an actual toilet cistern.

The production involved intricate lighting, dramatic aesthetics, dynamic camera movements, and a model demonstrating the product’s installation in a quick, compelling manner. Alongside the video content, we generated still images that could be employed for social media, instructional guides, and step-by-step installation tutorials.

The Deliverables

Lifestyle Imagery: Engaging, real-world images of the Boss Pod Platform in use.

Studio Images: Clean, clinical white background images with cutouts.

Instructional Video: Detailed setup guide filmed in our studio.

Promotional Film: A dynamic, fast-paced video tailored for social media platforms.

Conclusion

Werner Co was pleasantly surprised by the look, feel, and quality of the content we produced. Our ability to take their brief and elevate it into something unexpected and compelling led to a successful campaign. The positive feedback and results from this project have paved the way for ongoing collaborations with Werner Co.

Our collaboration with Werner Co on the Boss Pod Platform campaign showcased our ability to transform a detailed brief into a visually engaging and highly effective marketing campaign. By combining gritty, relatable imagery with high production values, we delivered content that stood out in the construction industry, reinforcing Werner Co’s position as a market leader. This project underscores our commitment to pushing creative boundaries and delivering exceptional results for our clients.

Lets Talk

Whitebridge Industrial Estate, Stone, ST15 8LQ

03456 461810

studio@dissidentagency.com

SFS UK Totectors – UGC content with high production Value
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