Ramsay Healthcare

The Client

Ramsay Healthcare is an Australian-born private healthcare company with over 480 hospitals world wide. Ramsay Healthcare is a cool, high-end, and modern company who are continuously making moves and growing within the healthcare industry.

We approached Ramsay Healthcare for a collaboration because we love their brand and everything they stand for. We’ve been working together since 2020and are now their sole provider of imagery across the UK, shooting high-quality healthcare photography on a regular basis. It’s pretty awesome!

The Brief

Due to being Ramsay Healthcare’s sole provider of imagery in the UK, they’re not on a retainer as such but we are on hand whenever they need new promotional imagery, headshots or project work. For example, whenever a new hospital is being built, we’ll head over to the location and shoot as much content as they need. This will range from new facilities, spotlights on influential people, new employee headshots, interiors and equipment.

Once the hospital is ready to open, Ramsay Healthcare will often host an awesome ribbon cut event with the opportunity to network, celebrate the grand opening and grab a bite to eat from the epic buffet. We’ll be there to capture imagery for them to use in any required promotional material, and of course, we’d never refuse a cupcake or two.

The Process

There’s never a dull moment when working with Ramsay Healthcare. The process always starts with an invitation to one of their nationwide healthcare facilities, whether this is a brand-new hospital, or an established hospital with new facilities or an event.

To begin the process of each photo shoot we’ll be given a shot list by a member of the marketing team which will outline the key requirements. We love the freedom Ramsay Healthcare gives us to get creative and capture content that makes them stand out from their competitors. So, of course the next step is to do what we do best – let loose in the hospital, explore the facilities, chat with influential people, and shoot some awesome imagery, that highlights the exception care and service they provide to their patients.

One of the coolest parts about the working with Ramsay Healthcare is donning scrubs and capturing promotional content within a theatre environment. Everyone looks cool in scrubs and the crocs are super comfy!

What we Delivered

We purely provide imagery for all Ramsay Healthcare Hospitals across the UK to use however they like. The content includes:

  • High-quality healthcare photography
  • Event coverage and networking
  • New Facilities and hospitals
  • Headshots of key staff members
  • Hero pieces on surgeons, nurses, cleaners etc.
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