Big Wipes

Marketing Campaign Video and Imagery

The Client: Big Wipes

Big Wipes is a household name in the construction industry, renowned for their powerful and effective cleaning wipes. These wipes are the go-to solution for tradespeople needing to clean their hands, tools, and surfaces quickly and efficiently, without the need for water or sinks. Big Wipes offers a variety of options, from heavy-duty to softer wipes, all featuring a non-toxic cleaning solution that’s tough on grime but gentle on skin.

The Client: Big Wipes

Big Wipes is a household name in the construction industry, renowned for their powerful and effective cleaning wipes. These wipes are the go-to solution for tradespeople needing to clean their hands, tools, and surfaces quickly and efficiently, without the need for water or sinks. Big Wipes offers a variety of options, from heavy-duty to softer wipes, all featuring a non-toxic cleaning solution that’s tough on grime but gentle on skin.

The Brief

Big Wipes approached us with a unique marketing challenge. Traditionally, their marketing efforts targeted end users—tradespeople and construction workers. This time, they wanted to shift focus and appeal to large maintenance firms and housing associations. The goal was to highlight how Big Wipes could save time and increase efficiency for multi-skilled maintenance teams working across various sites.

The Brief

Big Wipes approached us with a unique marketing challenge. Traditionally, their marketing efforts targeted end users—tradespeople and construction workers. This time, they wanted to shift focus and appeal to large maintenance firms and housing associations. The goal was to highlight how Big Wipes could save time and increase efficiency for multi-skilled maintenance teams working across various sites.

The Process

Our first step was to understand the needs and pain points of maintenance firms and housing associations. These organizations have large teams of tradespeople performing maintenance tasks in different locations daily. The efficiency of these teams is paramount, and tools that can save time are highly valued.

We developed a concept that emphasized the time-saving and efficiency-boosting benefits of Big Wipes. The production would showcase how maintenance workers could quickly clean surfaces, tools, and their hands, enabling them to move on to the next task without delays.

We secured a unique location for the shoot—a disused foundry from one of our clients, slated for demolition. This setting provided a realistic, gritty environment perfect for showcasing the heavy-duty capabilities of Big Wipes. For the model, we chose a well-known influencer in the industry, a plumber who could convincingly play the role of a multi-skilled maintenance engineer. His recognizability was expected to boost engagement and attract more viewers.

We organized a one-day shoot at the location with a team of three from Dissident—two photographers and a videographer. The shoot covered eight different applications of Big Wipes in both industrial and cleaner settings, demonstrating their versatility and effectiveness.

The Process

Our first step was to understand the needs and pain points of maintenance firms and housing associations. These organizations have large teams of tradespeople performing maintenance tasks in different locations daily. The efficiency of these teams is paramount, and tools that can save time are highly valued.

We developed a concept that emphasized the time-saving and efficiency-boosting benefits of Big Wipes. The production would showcase how maintenance workers could quickly clean surfaces, tools, and their hands, enabling them to move on to the next task without delays.

We secured a unique location for the shoot—a disused foundry from one of our clients, slated for demolition. This setting provided a realistic, gritty environment perfect for showcasing the heavy-duty capabilities of Big Wipes. For the model, we chose a well-known influencer in the industry, a plumber who could convincingly play the role of a multi-skilled maintenance engineer. His recognizability was expected to boost engagement and attract more viewers.

We organized a one-day shoot at the location with a team of three from Dissident—two photographers and a videographer. The shoot covered eight different applications of Big Wipes in both industrial and cleaner settings, demonstrating their versatility and effectiveness.

The Deliverables

We delivered a comprehensive set of marketing materials that were a significant departure from Big Wipes’ previous content:

Hero Film: A two-minute video showcasing all applications of Big Wipes, highlighting their time-saving and efficiency-boosting features.

Photography: Over 300 images, including lifestyle shots, in-use imagery, and product photography. These images were designed to be bold and different, aligning with the new marketing direction.

Outcome

Our collaboration with Big Wipes resulted in a fresh, bold approach to their marketing strategy. By focusing on the needs of large maintenance firms and showcasing the practical benefits of their products, we helped Big Wipes reposition themselves in the market. The content we produced not only boosted their online presence but also reinforced their reputation as the go-to cleaning solution for the construction and maintenance industries. We look forward to continued collaborations and further success with Big Wipes.

Lets Talk

Whitebridge Industrial Estate, Stone, ST15 8LQ

03456 461810

studio@dissidentagency.com

Totectors – UGC content with high production Value
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie nameActive

Who we are

Our website address is: www.dissidentagency.com

what personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

how long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

where we send your data

Visitor comments may be checked through an automated spam detection service.

providing your personal data to others

We may disclose data which you have supplied to us to our suppliers or subcontractors insofar as reasonably necessary.

In addition to the specific disclosures of personal data set out, we may also disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

retaining and deleting personal data

This section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

We will retain and delete your personal data as follows:

(a)    All data supplied will be retained for a reasonable amount of time, unless a written request to delete said information from our systems has been received from the user.

Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

amendments

We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

what rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a)   the supply of appropriate evidence of your identity.

We may withhold personal information that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes.

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

our details

This website is owned and operated by dissident creative agency.

Our registered office is at Unit 18a Whitebridge Industrial Estate, Stone, Staffordshire, ST15 8LQ.

Our principal place of business is at Unit 18a Whitebridge Industrial Estate, Stone, Staffordshire, ST15 8LQ.

You can contact us:

(a)    by post, using the postal address given above;

(b)    using our website contact form;

(c)    by telephone, on the contact number published on our website’s contact page; or

(d)    by email, using the email address published on our contact page.

Save settings
Cookies settings