TYDE

Dynamic Content Creation with TYDE Plumbing Components

The Client: TYDE Plumbing Components

TYDE are part of the Thomas Dudley Group, which has a rich history spanning over a century, with a diverse range of manufacturing brands under its umbrella.

TYDE is a large manufacturer, specialising in the production of over 6000 plumbing parts for the UK market, Tide is a pioneer in plumbing solutions and innovations.

The Client: TYDE Plumbing Components

TYDE are part of the Thomas Dudley Group, which has a rich history spanning over a century, with a diverse range of manufacturing brands under its umbrella.

TYDE is a large manufacturer, specialising in the production of over 6000 plumbing parts for the UK market, Tide is a pioneer in plumbing solutions and innovations.

The Brief

TYDE reached out to our creative agency to develop promotional content for their newest innovation, the “Valve Mate.” This ground-breaking adapter allows Tide’s Victoria Valve to seamlessly fit onto competitor valve cages. The Valve Mate simplifies the process for plumbers when they need to change a valve. Rather than replacing the entire system, this innovation enables them to replace only the necessary components efficiently, saving time and effort, especially when dealing with rusted bolts and old seals. The goal was to create an engaging, dynamic video showcasing this innovation.

The Brief

TYDE reached out to our creative agency to develop promotional content for their newest innovation, the “Valve Mate.” This ground-breaking adapter allows Tide’s Victoria Valve to seamlessly fit onto competitor valve cages. The Valve Mate simplifies the process for plumbers when they need to change a valve. Rather than replacing the entire system, this innovation enables them to replace only the necessary components efficiently, saving time and effort, especially when dealing with rusted bolts and old seals. The goal was to create an engaging, dynamic video showcasing this innovation.

The Process

The project commenced with a product demonstration at TYDE’s factory in the Black Country, where we gained insights into the Valve Mate’s function, target audience, and purpose. TYDE provided us with samples and entrusted us with creating a dynamic and captivating video for their social media channels and an upcoming trade event. The primary directive was to produce a fast-paced, creative, and energetic video, granting us creative freedom beyond that framework.

To achieve this, we immersed ourselves in research, gaining a deep understanding of the product and its market. We set up a dedicated studio space for the shoot, using a newly built bathroom set in our studio, ideal for the abstract and dramatic cinematic vision we had in mind. However, the unique challenge lay in shooting the product, which typically resides within the cistern of a toilet, a confined space with limited access for lighting and camera angles.

Various concepts were explored, including modifying the cistern to provide visibility, but we found this approach unsatisfactory. Instead, we devised a dedicated rig that allowed the product to be displayed from every angle, with a focus on showcasing its features. We believed plumbers would readily understand the product’s purpose without seeing it in an actual toilet cistern.

The production involved intricate lighting, dramatic aesthetics, dynamic camera movements, and a model demonstrating the product’s installation in a quick, compelling manner. Alongside the video content, we generated still images that could be employed for social media, instructional guides, and step-by-step installation tutorials.

The Process

The project commenced with a product demonstration at TYDE’s factory in the Black Country, where we gained insights into the Valve Mate’s function, target audience, and purpose. TYDE provided us with samples and entrusted us with creating a dynamic and captivating video for their social media channels and an upcoming trade event. The primary directive was to produce a fast-paced, creative, and energetic video, granting us creative freedom beyond that framework.

To achieve this, we immersed ourselves in research, gaining a deep understanding of the product and its market. We set up a dedicated studio space for the shoot, using a newly built bathroom set in our studio, ideal for the abstract and dramatic cinematic vision we had in mind. However, the unique challenge lay in shooting the product, which typically resides within the cistern of a toilet, a confined space with limited access for lighting and camera angles.

Various concepts were explored, including modifying the cistern to provide visibility, but we found this approach unsatisfactory. Instead, we devised a dedicated rig that allowed the product to be displayed from every angle, with a focus on showcasing its features. We believed plumbers would readily understand the product’s purpose without seeing it in an actual toilet cistern.

The production involved intricate lighting, dramatic aesthetics, dynamic camera movements, and a model demonstrating the product’s installation in a quick, compelling manner. Alongside the video content, we generated still images that could be employed for social media, instructional guides, and step-by-step installation tutorials.

The Deliverables

For this project, we delivered a concise, sub-60-second video in both landscape and vertical formats, providing versatility for various digital platforms. We also supplied a collection of still images that could be used in tandem with the video to convey instructions effectively. TYDE were delighted with the outcome, and we continue to explore exciting possibilities for future collaborations.

Conclusion

Our collaboration with Tide Plumbing Components has opened doors to an array of opportunities. With a deep understanding of their vast product range, we are eager to leverage our extensive contacts within the construction industry to create compelling content that differentiates TYDE in the market, enhances brand visibility, and ultimately boosts sales.

Lets Talk

Whitebridge Industrial Estate, Stone, ST15 8LQ

03456 461810

studio@dissidentagency.com

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