Stride

Alcohol Free Beer Content Creation

Who are Stride

They’re a wicked alcohol free beer company that markets towards active people. Runners, cyclists, swimmers, paddleboarders etc.

The idea is Stride’s low calorie, isotonic and alcohol free beer is the beverage of choice when you’re enjoying a social or a bbq but want to keep the option of going for a quick evening run on the cards. Or you’re on a big ride and want to stop for a bevvy without suffering from the consequences of slogging out the 2nd leg of the ride half cut! These were the types of scenarios the Stride Alcohol Free beer slotted into as well as being enjoyed by people who don’t consume alcohol or are limiting their consumption.

The Brief

Stride had a really cool product with great branding but not much in the way of content to promote it. They needed images to that marketed the beer itself and resonated to their target market of active people who are conscious of their nutrition and recovery.

With these scenarios in mind, we set out a content plan to shoot photography of their product in both a studio environment as well as lifestyle imagery that resonated with that active avatar.

The dissident team would organise locations, models, props and activities for shoots on a monthly basis to capture social media content that markets the product, communicates the values and positions the brand uniquely within a rapidly growing market of alcohol free beverage brands.

All Stride had to do was send us some beer!

What we Deliver

Monthly social media and promotional content photo shoots

Organising of locations, models, props and sporting activities

An ever growing bank of creative and highly targeted content to populate their marketing channels

Final thoughts

We heart Ninja Warrior Adventure, their locations really suit our style of photography! The dark, spotlighted obstacle courses and our love of gritty, high contrast images are a match made in heaven. It’s a real pleasure to showcase their uniqueness to the world.

The guys at Ninja Warrior Adventure have now been with us for quite some time, so we consider them to be a long-term client and we genuinely love working with them. They’re always keen to hear new ideas and aren’t shy in putting forward their own vision for how they want things to look. They still haven’t introduced us to Chris Kamara, but we won’t hold that against them.

Lets Talk

Whitebridge Industrial Estate, Stone, ST15 8LQ

03456 461810

studio@dissidentagency.com

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