Stride had a really cool product with great branding but not much in the way of content to promote it. They needed images to that marketed the beer itself and resonated to their target market of active people who are conscious of their nutrition and recovery.
With these scenarios in mind, we set out a content plan to shoot photography of their product in both a studio environment as well as lifestyle imagery that resonated with that active avatar.
The dissident team would organise locations, models, props and activities for shoots on a monthly basis to capture social media content that markets the product, communicates the values and positions the brand uniquely within a rapidly growing market of alcohol free beverage brands.
All Stride had to do was send us some beer!