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03456 461810
studio@dissidentagency.com
Stride Alcohol Free Beer
Stride reached out to us a while back needing support with their promotional photography and social media content.
Who are Stride?
They’re a wicked alcohol free beer company that markets towards active people. Runners, cyclists, swimmers, paddleboarders etc.
The idea is Stride’s low calorie, isotonic and alcohol free beer is the beverage of choice when you’re enjoying a social or a bbq but want to keep the option of going for a quick evening run on the cards. Or you’re on a big ride and want to stop for a bevvy without suffering from the consequences of slogging out the 2nd leg of the ride half cut! These were the types of scenarios the Stride Alcohol Free beer slotted into as well as being enjoyed by people who don’t consume alcohol or are limiting their consumption.
The Brief
Stride had a really cool product with great branding but not much in the way of content to promote it. They needed images to that marketed the beer itself and resonated to their target market of active people who are conscious of their nutrition and recovery.
With these scenarios in mind, we set out a content plan to shoot photography of their product in both a studio environment as well as lifestyle imagery that resonated with that active avatar.
The dissident team would organise locations, models, props and activities for shoots on a monthly basis to capture social media content that markets the product, communicates the values and positions the brand uniquely within a rapidly growing market of alcohol free beverage brands.
All Stride had to do was send us some beer!
Stride reached out to us a while back needing support with their promotional photography and social media content.
Who are Stride?
They’re a wicked alcohol free beer company that markets towards active people. Runners, cyclists, swimmers, paddleboarders etc.
The idea is Stride’s low calorie, isotonic and alcohol free beer is the beverage of choice when you’re enjoying a social or a bbq but want to keep the option of going for a quick evening run on the cards. Or you’re on a big ride and want to stop for a bevvy without suffering from the consequences of slogging out the 2nd leg of the ride half cut! These were the types of scenarios the Stride Alcohol Free beer slotted into as well as being enjoyed by people who don’t consume alcohol or are limiting their consumption.
The Brief
Stride had a really cool product with great branding but not much in the way of content to promote it. They needed images to that marketed the beer itself and resonated to their target market of active people who are conscious of their nutrition and recovery.
With these scenarios in mind, we set out a content plan to shoot photography of their product in both a studio environment as well as lifestyle imagery that resonated with that active avatar.
The dissident team would organise locations, models, props and activities for shoots on a monthly basis to capture social media content that markets the product, communicates the values and positions the brand uniquely within a rapidly growing market of alcohol free beverage brands.
All Stride had to do was send us some beer!
What We Deliver
- Monthly social media and promotional content photo shoots
- Organising of locations, models, props and sporting activities
- An ever growing bank of creative and highly targeted content to populate their marketing channels
What We Deliver
- Monthly social media and promotional content photo shoots
- Organising of locations, models, props and sporting activities
- An ever growing bank of creative and highly targeted content to populate their marketing channels
