The Client:
IG Masonry
IG Masonry Support is a respected and innovative brand in the construction industry, known for designing and manufacturing high-performance masonry support systems and brick slip soffit systems. With a reputation for engineering excellence and forward-thinking marketing, they approached us to create a case study film for one of their standout projects: Lambeth Mission and St. Mary’s – a landmark build that showcases their technical capability and craftsmanship.
The brief
Case studies and testimonials are still hugely valuable in the construction industry, but they’re often overlooked because of their historically dry, corporate style. IG Masonry wanted something different — a creative and engaging piece of content that would not only document their involvement in the Lambeth Mission project but also serve as a long-term marketing asset.
The brief was to produce a video case study and a set of stills that captured both the technical achievement and the human impact of the project. IG Masonry wanted to move away from overly corporate storytelling and instead focus on delivering something visually engaging, authentic, and emotionally resonant.
The process
1. Creative Direction
Our objective was to create a piece that felt purposeful and insightful — a construction case study that didn’t look or sound like every other case study in the industry. We focused on storytelling, visual detail, and tone, all while ensuring the content remained informative and valuable for a technical audience.
2. Production Planning
- Crew: Most of the production was carried out with a compact, agile team — typically a videographer and photographer on site. For interview days, we expanded to a three person team, adding a production assistant to support the shoot and help manage logistics.
- Interviews: We captured insightful testimonials that highlighted IG Masonry’s role in the project, its challenges, and its successful execution.
- Coverage: The shoot involved multiple site visits, capturing both architectural details and the broader project context, ensuring we had the range of footage needed for both present and future campaigns.
3. Photography and Video Capture
The video was supported by a comprehensive suite of still imagery. This included:
- Architectural photography showcasing IG Masonry’s detailing and finish.
- In-use and progress shots that highlighted the collaborative nature of the build.
- Candid moments from the interview sessions to be used as part of wider campaign material.
The Deliverables
- Hero Case Study Film – A creatively shot, interview-led video telling the story of IG Masonry’s role in the Lambeth Mission project.
- Testimonial Footage – Standalone clips for use in digital marketing and social media.
- High-Resolution Stills – A full gallery of over 100 professional images capturing the project’s key elements.
Outcome
The client was thrilled with the end result — both the visual quality and the narrative depth exceeded expectations. The hero film and accompanying imagery gave IG Masonry a powerful piece of content to share with clients, partners, and stakeholders, showcasing their role in a landmark build in a way that felt both authentic and compelling. Beyond immediate use, the content has become a valuable asset for their wider marketing activity — from client presentations to digital campaigns — offering fresh ways to demonstrate their technical capability and creative vision.
Ongoing Partnership with IG Masonry Support
Our collaboration with IG Masonry Support extends far beyond the Lambeth Mission project. As a retained client, we continue to work closely with their marketing and technical teams to deliver creative content that supports their brand on multiple fronts — from product launches and campaign films to photography, social content, and digital strategy.
This ongoing relationship means we’re not just documenting standout builds, but helping IG Masonry consistently showcase their expertise, innovation, and craftsmanship across all channels. The Lambeth Mission project is just one example of how we bring their story to life; together, we’ve built a long-term content strategy that ensures their brand remains at the forefront of the construction industry.
