From Kent Construction Sites to Comedy Gold: Our Fischer Fixings x Trade Kart Campaign
When fischer fixings UK approached us to create content showcasing their partnership with Trade Kart – the game-changing “Deliveroo for tradies” platform – we knew we had the perfect recipe for engaging, authentic content. Our journey took us to the heart of Kent, where comedy, craftsmanship, and convenience converged in spectacular fashion.
The Brief: Real Solutions for Real Trades
Trade Kart represents a revolutionary shift in how tradespeople source their materials. Like Deliveroo transformed food delivery, Trade Kart delivers building supplies directly to job sites with unprecedented speed and convenience. fischers’ presence on the platform meant we needed to demonstrate this seamless integration in the most authentic way possible – through the lens of real tradespeople facing real challenges.
The Perfect Partnership: R&R Building and Renovations
At the centre of our production were Tom and Leo from R&R Building and Renovations – not just skilled tradesmen, but established influencers and fischer ambassadors who bring genuine personality and expertise to everything they do. Their natural chemistry and on-camera presence made them ideal protagonists for our story.
We filmed across two key locations: one of R&R’s building projects and a local building merchants, creating an authentic backdrop that resonated with the target audience’s daily reality.
The Narrative: Comedy Meets Convenience
The storyline crafted was beautifully simple yet relatable. Tom, deep in the process of fitting a stud wall, suddenly realises he’s run out of fischer fixings. His call to Leo for backup reveals they’re completely out of stock – a scenario every tradesperson knows all too well.
Enter Trade Kart as the hero of the story. Leo’s lightbulb moment leads him to order the needed fixings through the platform. The punchline? The delivery arrives just as fast as it takes to brew a proper cup of tea – a testament to Trade Kart’s impressive speed and efficiency.
Behind the Scenes: Our Team Steps Up
Creative Director Dan embraced the collaborative spirit of the production, stepping in front of the camera as the building merchant worker. Meanwhile, fischer’s Sales and Marketing Manager Dan Czerwinski, took on the role of the Trade Kart delivery driver, adding an extra layer of authenticity to the campaign.
This hands-on approach exemplifies our philosophy at dissident Creative Agency – we’re not just observers but active participants in bringing our clients’ visions to life.
The Magic of Authentic Talent
What truly elevated this production was Tom and Leo’s natural comedic timing and expressions. Their genuine reactions and effortless on-camera presence transformed what could have been a standard product demonstration into engaging, shareable content. Their influence in the trade community, combined with their ability to deliver comedy gold, created the perfect vehicle for fischer’s message.
Capturing the Trade Community
By utilising R&R’s established influence and authentic connection with the trade community, we created content that speaks directly to the target audience. The campaign showcases not just a product or service, but a solution that understands the daily challenges tradespeople face.
The dissident Difference
This fischer x Trade Kart campaign exemplifies our approach to production. We don’t just create content – we craft stories that resonate. By combining professional production values with genuine personalities and relatable scenarios, we help deliver campaigns that drive engagement and results.
