Werner Adjusta Step Pro Aluminium: Behind the Shoot

When Werner approached us at the start of the year to produce content for their new Adjusta Step Pro Aluminium, we jumped at the opportunity. Having already handled the video production for the original Adjusta Step Pro in 2024, we were thrilled they trusted us to bring their latest innovation to life.

Launch Material Under Lock and Key

Like the first production, this was pre-launch work, which meant keeping everything tightly under wraps until the product hit the market. There’s something exciting about being one of the first to work with a product before the world sees it, but it also comes with the responsibility of maintaining complete confidentiality throughout the production process.

A Two-Pronged Approach: Studio and Location

We structured the shoot across two distinct phases to capture everything Werner needed for their launch.

Studio Production

First up was our onsite studio shoot, where we created clean, professional ecommerce imagery. White background photography is essential for product launches. It’s what customers see when they’re making buying decisions online. We meticulously captured every angle and feature of the Adjusta Step Pro Aluminium, ensuring Werner had a comprehensive library of product shots ready for their online store.

On Location in Maidenhead

For the lifestyle content, we needed authenticity. We scouted and secured a house building site near Maidenhead—the perfect setting to showcase the Adjusta Step Pro Aluminium in its natural habitat. There’s no substitute for seeing a product in real-world conditions, and a working construction site provided exactly the genuine backdrop we needed.

Casting Real Tradespeople

Here’s where we differ from many agencies: we don’t believe in putting actors in hi-vis and calling it a day. For this shoot, we had strict criteria for our models, and we went deep with our casting search.

We brought on board a painter and a surveyor, real tradespeople who know their way around a job site. When you use people who actually work in the trades, it shows. The way they handle equipment, their natural posture, even how they position a ladder, it all reads as authentic because it is.

For the shoot structure, we designated one tradesperson as the main focus for our lifestyle photography, while the other took centre stage in the video content. This approach allowed us to maximise our time on site, getting all the content we needed, while ensuring continuity across all deliverables.

The Final Deliverables

We produced two video cuts for Werner:

• A longer-form video for detailed product showcasing
• A snappy social media cut optimised for shorter attention spans and platform specifications

Combined with our extensive photography library, Werner launched with a complete content package that worked seamlessly across every touchpoint, from their website to their social channels.

Live and Climbing

The Adjusta Step Pro Aluminium is now live and out in the world. Seeing a project go from pre-launch secrecy to market availability never gets old. It’s a testament to the collaborative relationship we’ve built with Werner, and we’re already looking forward to what comes next.