How We Turned a Wall Plug into a Hero: The Story Behind Fischer’s Number 1 Plug Film
After four years of working with fischer fixings, we thought we knew what a great brief looked like. Then came the Number 1 Plug Campaign — a project that would redefine our creative partnership and prove what’s possible when trust runs deep.
About fischer fixings
fischer fixings is a globally recognised name in high-performance fixings and fastening solutions. Known for their engineering excellence and innovation, they’re a client we’ve had the pleasure of working with for four years. This time, they came to us with a clear goal: create a hero film for one of their most iconic products — the DuoPower wall plug — as part of their ongoing Number 1 Plug Campaign.
Creative Freedom at Its Finest
fischer briefed us with a clear goal: create a hero film for the DuoPower. But here’s what made this project truly special — the concept, creative direction, and execution were entirely ours to shape.
Our pitch was simple: let us create an abstract visual celebration of the DuoPower. A film that’s dynamic, creative, and unmistakably on-brand for both fischer and dissident. They loved it, and gave us complete creative autonomy to bring it to life — with no supervision from the client throughout the entire process.
After four years of collaboration, fischer’s faith in our creativity and vision was clear. They wanted something completely original, and they trusted us to deliver it. That kind of trust is earned over time, and it’s precisely what allowed us to push boundaries.
The Creative Process: Freedom to Experiment
We approached the project with a single aim: create a mad, visually abstract film that catches the viewer’s attention and holds it whilst showcasing and celebrating the fischer DuoPower product.
The concept was built around celebration — of design, strength, and reliability. Every decision we made, from lighting and sound design to colour palette and motion, was chosen to reflect that energy. We wanted viewers to see this humble wall plug in a completely new light.
Bringing It to Life
Shot entirely in our studio, the production featured:
High-speed cinematography to emphasise strength and performance. There’s something mesmerising about watching precision engineering in slow motion — it transforms the everyday into something epic.
Creative lighting and sound design to give the plug a dynamic, product-as-hero presentation. We treated the DuoPower like the star of an action film, because in many ways, that’s exactly what it is for tradespeople who rely on it daily.
Minimalist, industrial-style set design to maintain focus on the plug’s design and functionality. Less really is more when your product is this well-engineered.
Our team directed, filmed, and produced the entire project with no client supervision — a testament to the level of trust and collaboration between fischer and dissident.
Maximising Value: One Hero Film, Endless Applications
Though conceived as a hero film, we built the content to work hard across multiple channels. Strategic planning meant the assets could be repurposed for:
- Social media marketing campaigns
- Fischer’s website
- Email marketing
- Digital signage and billboards
- In-store and POS displays
All content directly supports fischer’s Number 1 Plug Campaign — a long-term initiative aimed at positioning the DuoPower as the industry’s go-to fixing.
What We Delivered
- Hero Film – A cinematic showcase of the DuoPower plug, designed to grab attention and drive brand perception.
- Cutdowns and Snippets – Optimised versions for use across social media platforms.
- High-Resolution Visual Assets – For print, digital displays, and campaign material.
The Outcome: A Campaign Cornerstone
The Number 1 Plug film has become a cornerstone of fischer’s ongoing campaign. It represents the strength of a creative partnership built on trust, bold thinking, and shared values.
The campaign has not only helped to elevate the DuoPower in the eyes of tradespeople and professionals — it has also set a new benchmark for how product marketing can look and feel in the fixings industry. Who says B2B marketing has to be boring?
The Takeaway: What Happens When Clients Trust Their Creatives
This production for fischer fixings is a prime example of what happens when a client gives a creative agency complete trust and space to deliver. The result? A bold, high-impact film that turns a humble wall plug into a symbol of reliability and innovation.
It’s also a testament to how product storytelling — when done well — can power long-term campaigns across channels and markets. The Number 1 Plug film is more than a video; it’s a long-term brand asset and a standout moment in fischer’s campaign history.
For us at dissident, it’s a reminder of why we do what we do: to push creative boundaries, tell compelling stories, and prove that with the right partnership, even a wall plug can become a hero.
Want to see what we can do with your product? Let’s talk about turning your next campaign into something extraordinary.
