We started by heading over to the Ambitions’ premises where we spent a day and a half capturing a raft of images. At this point, the launch was just around the corner so we worked together to create a stir on socials and garner interest.
We fully immersed ourselves in the business and we sat in on a few courses. This enabled us to capture the true experience of being a student at the academy, as well as the interaction between the staff and students. We also learned a thing or two about pedicures.
The array of images we captured detailed product shots, interior shots, classes in action, tutor-student interactions, and general filler imagery that will always come in handy when promoting the business. You can never have too much, can you?
Once we captured the content, we moved on to the planning, scheduling, and executing phase of our master planning. With the first few months of content nailed, we drove right into the socials, building up momentum and awareness. We wanted to hone in on the fact that Ambitions cater to a wide age range and demographic, further bolstering their aim to attract the beauticians of the future from across the spectrum.