The Client:
Peddle E-Bikes
Peddle E-Bikes, a fresh entrant to the UK market, brings an exciting range of e-bikes with a distinct minimalist design, featuring a signature grey finish. Their offerings cater to a wide spectrum of riders, from urban commuters to off-road cycling enthusiasts. As a direct-to-consumer brand, Peddle E-Bikes sought our expertise to rev up their digital presence, encompassing content creation and social media marketing.
The challenge
Peddle E-Bikes, still a newcomer in the UK e-bike scene, needed a strategic boost to establish their brand and connect with potential riders. Their aim was clear: elevate brand visibility, engage with a broader audience, and grow their follower base across various digital platforms. We embarked on a six-month campaign, combining content creation with social media marketing, to meet these objectives.
The solution: Riding the social wave
Our journey with Peddle E-Bikes unfolded over a six-month campaign that involved an array of content creation and social media marketing initiatives. We kicked it off by crafting a unique visual identity for Peddle E-Bikes that resonated with their minimalist yet sleek e-bike designs.
Content creation magic
A significant component of our strategy revolved around creating captivating still imagery for Peddle E-Bikes, tailored for use on their social media platforms and website. This imagery showcased the e-bikes in diverse settings, catering to urban commuters and off-road adventurers alike. Our ability to capture content in both cityscapes and off-road terrains gave us ample room for creative expression.
Social media marketing blitz
In addition to content creation, we took the reins of Peddle E-Bikes’ social media marketing across key platforms, including Instagram, Facebook, and LinkedIn. Our mission encompassed curating and scheduling 16 posts per month, engaging their audience with compelling content and actively collaborating with vendors to organise competitions. The primary goal was to enhance audience engagement and increase their follower count, substantially elevating their brand awareness.
Embracing a unique target audience
Peddle E-Bikes stands out in the e-bike market by targeting a unique demographic, typically individuals aged 45 and above. This distinctive focus posed a challenge when seeking suitable models for the content. The majority of our models typically fall within the 20 to 40 age range, but we cleverly addressed this challenge by tapping into our extended network, involving friends, family, parents, and even grandparents as models.
The joy of collaboration
Our partnership with Peddle E-Bikes was an absolute joy. We were provided with access to the full spectrum of their e-bike models, allowing us to create content both within our studio and on location. The versatility of their products and the variety of riding settings made content creation a dynamic and exciting process.
Deliverables: accelerating the digital presence
Our deliverables spanned a diverse range of imagery optimised for social media platforms. This included captivating content that graced Facebook, Instagram, and LinkedIn, ultimately elevating Peddle E-Bikes’ brand visibility and driving engagement across their digital ecosystem.
Summary: Riding the success wave
Our collaboration with Peddle E-Bikes is a testament to the power of strategic content creation and social media marketing in the e-bike industry. By combining visually striking content with a well-executed social media strategy, we successfully amplified their brand awareness and follower count, firmly establishing them as a prominent player in the UK e-bike market. We look forward to continued collaboration and further growth in the future.
